Featured Work
PORTFOLIO SAMPLE
project highlights + client stories

DFW EVENTS

LUXURY WEDDING & EVENT PLANNING

SERVICES PROVIDED

  • Web Content
  • Blogging
  • Social Media Management
  • Custom Social Media + Blog Graphics
  • Brand Partnerships
  • Press Submissions
  • Public Relations

HIGHLIGHTS

  • Managed website redesign and created all new written content (About, Services, Portfolio, Team Bios, etc)
  • Generated 14k+ Instagram following (20k+ following across all social platforms)
  • Secured press features in regional and national blogs + print publications
  • Managed social media and press coverage for destination events at The Westin Hilton Head Island (South Carolina) and The Mulia Bali (Indonesia)
  • Secured blog partnerships with brands and products including The Container Store, The Black Tux, and Carry-On Cocktail Kit
  • Ongoing content creation for highly-trafficked blog
  • Strategic Pinterest management, with multiple images and graphics repinned 15k+ times
  • Helped generate 12,400+ likes and 1.5 million+ impressions on Instagram for #WedAtTheWestin event + provided pre and post event coverage
  • Helped generate 30,200+ likes and 5 million+ impressions on Instagram for #MarryAtTheMulia event + provided pre and post event coverage

THE STORY

DFW Events is a Dallas based wedding and event planning company that coordinates luxury events worldwide. We were initially hired by DFW Events to create written content for their new website, which included developing branded taglines, personality-filled team bios, an overview of services, and a magazine-like portfolio. We worked hand-in-hand with The Infinite Agency, who oversaw the website’s visual redesign, to ensure that the new “voice” of the content and look of the site accurately reflected who DFW Events is—a brand that’s elevated yet approachable; a team that coordinates luxury events worldwide while providing a boutique level of service (and southern charm, of course!). Following the website launch we signed with DFW Events to provide ongoing social media management, blogging, and marketing + PR. We curate photos from every event coordinated by DFW Events and create fresh, fun social media captions that drive engagement and interaction. When it comes to blogging, we’re intentional about creating an editorial calendar that highlights every aspect of DFW Events as a company—content ranges from wedding and event coverage, to trend reports and expert planning tips, to design boards and vendor spotlights. We manage all press submissions on behalf of DFW Events and have helped our client gain features with Martha Stewart Weddings, Inside Weddings, Southern Weddings, Style Me Pretty, Draper James, Wedding Chicks, Carats and Cake, and many other publications + platforms.

Flat Lay
Styled + shot for DFW Events Instagram
Press Coverage
DFW Events featured by Martha Stewart Weddings
Social Styling
Invitation suite styled + shot for DFW Events Instagram

LOVE, ME PHOTOGRAPHY

SENIOR PHOTOGRAPHER

SERVICES PROVIDED

  • Web Content
  • Blogging
  • Social Media Management
  • Custom Social Media + Blog Graphics
  • Print and Digital Marketing
  • Newsletter Management + List-Building
  • Consulting

HIGHLIGHTS

  • Consulted with client throughout her rebrand from family photographer to specialized senior portrait photographer
  • Created fresh website content and edited existing verbiage to match new voice and brand
  • Developed blog content that organically achieved (and continues to maintain) a no. 1 search ranking on Google, which catapulted client into launching an entirely new silo of business (SororityPackets.com)
  • Assisted client in growing and managing a social media following of 14k+ across multiple platforms (Facebook, Instagram, Twitter, and Pinterest)
  • Designed + created copy for print marketing campaigns that helped client sell out of session dates
  • Aided client in conceptualizing styled shoots for blog + digital marketing campaigns
  • Ongoing content creation for blog + strategic Pinterest management to drive traffic to blog content

THE STORY

Love, Me Photography is a luxury senior portrait studio based in Trophy Club, Texas. Owner Crystal DelaHoz contacted us while undergoing a business rebrand that had turned into a complete overhaul! Although she began her business as a child and family photographer, Crystal had recently decided to shift her focus and relaunch as a senior portrait specialist—a decision reflective of her passion for mentoring and working with young adults (and photographing them, obviously!). Crystal’s heartbeat is to genuinely connect with seniors and their parents. She is both a storyteller and an artist at heart who thinks and feels deeply, and truly enters into the complex emotions and decision points her clients are faced with during the fleeting season of senior year. It was our absolute privilege to help weave Crystal’s character and perspective into every page of her new website + piece of marketing that hit the mailboxes of perspective clients. Post rebrand we continued working with Crystal to ensure that her voice remained consistent throughout every extension of her brand, from her booking processes and blogging, to social media and newsletter campaigns, to an entirely new silo of business—SororityPackets.com!

Folded Mailer
Content + design for folded note card (print mailer)
Senioritis Guide
Content + design for folded print mailer

SORORITYPACKETS.COM

SORORITY RECRUITMENT PACKETS

SERVICES PROVIDED

  • Website Content
  • Website Design
  • Blogging
  • Custom Graphics for Blog + Social Media
  • Newsletter Management + List-Building
  • Marketing
  • Consulting

HIGHLIGHTS

  • Established strategic editorial and marketing calendars to help drive sales
  • Developed email opt-in pieces that helped grow a digital community of 4,000+ subscribers from across the country
  • Created a steady stream of hyper-focused, expert content distributed regularly via client’s blog, newsletter, and social media accounts
  • Provided creative written content for all avenues of client communication, from printed thank you cards to branded emails

THE STORY

By day Crystal DelaHoz is the owner of Love, Me Photography. By night, however? She’s an expert on all things sisterhood and the founder + owner of SororityPackets.com. After consulting with countless senior girls and their moms about the sorority recruitment process—and seeing a recruitment-themed post written by Writefully Said achieve a number one ranking on Google—Crystal started to notice a trend. Selecting the right portraits for a Recruitment Information Packet was easy. Compiling a résumé, tracking down alumnae, gathering letters of recommendation, and figuring out where to send everything? Clear as mud. That’s why today, Crystal creates Recruitment Information Packets that are as pretty as they are professional. Her goal: to make the sorority recruitment process as streamlined as possible so that moms and daughters can do less stressing and more savoring during the last semester of high school. Our goal: to develop a brand new website capable of catapulting SororityPackets.com onto the national stage. We designed + created content for Crystal’s new website, managed her January 2017 launch, and continue to press “send” on weekly emails to the 2,300+ subscribers of her Sorority Scoop newsletter. In our free time you’ll find us Googling + interviewing current chapter members to ensure that we’re always sharing the most relevant information possible with her highly-engaged audience.

Pinterest Graphic
Custom design + verbiage
Custom Graphic
Custom design
Pinterest Graphic
Custom design + verbiage

THE STYLING STEWARDESS

HAIR + MAKEUP

SERVICES PROVIDED

  • Website Content
  • Website Design
  • Logo Design
  • Branding
  • Consulting

HIGHLIGHTS

  • Designed logo and website + carried branding through custom email graphics, contracts, detail sheets, and t-shirt design
  • Developed completely custom social media and marketing strategy packet (included one week’s worth of original content, recommended posting themes, accounts to follow and engage with, hashtags, best practices, and more)

THE STORY

Kaleigh Caver has always been passionate about creating stunning hairstyles and flawless faces, and it was our privilege to help her design the logo and website that turned her hobby into a special event styling business that now staffs a team of 10! Inspired by her time working as a stewardess for a major airline, Kaleigh named her destination-event oriented company “The Styling Stewardess” and tasked us with carrying her concept through every aspect of her branding. To help Kaleigh’s clients get to know their assigned stylist right from the get-go, we created team bios accented by fun Q&A sections + designed digital “passports” that Kaleigh sends via email when making a client-stylist match. Other elements bearing the Writefully Said touch: client contracts, information sheets, and event day t-shirts!

Logos
Primary + secondary logos
Custom Graphic
Mini bio "passports"
T-Shirt Design
Custom t-shirt for stylists

DWELL SUMMIT

REALTOR

SERVICES PROVIDED

  • Website Content + Slogan Development
  • Logo Design
  • Branded Newsletter Templates
  • Branded Flyer Template
  • Additional Writing Services

HIGHLIGHTS

  • Developed brand new content for multiple sections of website, including the Home and About pages
  • Edited existing content with the goal of injecting personality + uniting voice sitewide
  • Consulted on photo selection for website
  • Aided client in developing content for industry profile + end of year summary report and other newsletters

THE STORY

Dwell Summit is a real estate boutique based in Summit County, Colorado that specializes in three areas of service: buying and selling, leasing, and long-term property management. Owner Tanya Delahoz had previously hired a marketing firm to develop SEO-driven content for her website. While successful in some regards, Tanya still felt that the voice of her brand fell flat—verbiage was heavy on industry jargon and focused keywords, and too light on personality and warmth. Also in need of an update: the Dwell Summit logo, which Tanya and her husband had self-designed years prior when first beginning their business. Today Tanya’s branding exudes openness and a sense of welcoming—meaning reading through the Dwell Summit website feels like talking to a friend rather than a reading through Google AdWords—while her new logo reflects Tanya’s pursuit of what’s new and next in her field.

Brand Board
Elements of rebrand
Infographic
Custom design + verbiage
Printed Flyer
Custom design + verbiage

OSBORN HOLSTERS

GUN HOLSTERS

SERVICES PROVIDED

  • Website Content
  • Website Design
  • Banner + Ad Design
  • Photography

HIGHLIGHTS

  • Doubled conversion rate following website redesign
  • Assisted in developing advertising calendar + themes to optimize holiday sales
  • Conceptualized and photographed multiple styled shoots for new product launches

THE STORY

If we weren’t familiar with terms like IWB and OWB before, we certainly are now! Osborn Holsters manufactures hybrid leather and kydex gun holsters in Waxahachie, Texas. Their products are high-quality yet affordable, and their customer service is the stuff that phrases like “second to none” are made of. Business began to pick up quickly following the launch of Osborn Holsters’ self-designed website, and yet owners Jonathan and Brittany soon noticed a not-so-great trend—too many would-be customers were abandoning their shopping carts without making a purchase, which left a lot to be desired in the conversion rate department. Since hiring us to complete a design overhaul, shoot crisp new product and lifestyle images, tighten up product descriptions, and develop story-driven content for a brand new About page, they’ve seen their conversion rate double (and we only expect it to continue to climb).

Website Banner
Custom design + photography
Custom Graphic
Custom design + photography

KALILS IN THE KITCHEN

FAMILY RECIPE BLOG

SERVICES PROVIDED

  • Website Content
  • Website Design
  • Logo Design
  • Photography

HIGHLIGHTS

  • Conducted interviews to capture the family’s history + memories and important recipe notes
  • Created introductory stories for every recipe housed on website
  • Photographed all recipes (process and plating)
  • Shot and edited video footage for a selection of recipes
  • Developed custom Recipe Index
  • Implemented custom Tool Icon for sharing special notes and tips

THE STORY

The Kalil family had talked about compiling all of their family’s recipes in one place for years, but had found the task of gathering—both the recipes and the family members—more difficult than previously anticipated. In the summer of 2016 they hired us to fly out to Dallas and join their family for a whirlwind weekend of cooking, note-taking, interviewing, and tasting (lots and LOTS of tasting!). Over the course of 72 hours we learned that Gido is the Lebanese name for grandfather, retaining canned chickpea juice helps bring an extra layer of flavor to homemade hoummos, a tray of Baklava is 100 percent worth the wait, and meat pies should never be baked in a glass dish (unless you’re into causing minor explosions). It was a joy to develop an easy-to-access “living recipe book” for the Kalils, and an absolute honor to incorporate layer after layer of their family’s legacy into every story told and recipe shared on their website.

Plated Recipe
Blog photography
Lifestyle Photography
Behind the scenes
Custom Tip Tool
Tip box for recipe notes

PIN SALON

HAIR SALON

SERVICES PROVIDED

  • Website Content
  • Website Design

HIGHLIGHTS

  • Developed original website content from scratch based on interviews with salon owners
  • Established a clean and contemporary website design that echoes the salon’s aesthetics
  • Created a custom questionnaire for new hires to ensure that all team bios are streamlined and consistent

THE STORY

Perfect hair, don’t care! Pin Salon is a high-end hair boutique beautifying clients in University Park, Texas. Prior to opening the doors of their new salon, co-owners Rainer and Billy hired us to ensure that their aesthetic and philosophy translated perfectly on the web. We love their work (after all, they helped us earn the title of “Best Tressed”) and are fans of their style, so turning their vision into written content and a sleek website came naturally. Bonus: To accommodate clients on the go, we also created a mobile-friendly version of their website.

INSPIRED BY YOU PHOTOGRAPHY

NEWBORN PHOTOGRAPHER

SERVICES PROVIDED

  • Website Content (new content for About, Galleries, and Home + editing of existing content for continuity)
  • Newsletter Verbiage (website launch announcement)

JESSICA WILLIAMS PAPER

INVITATION DESIGNER

SERVICES PROVIDED

  • Website Content (new content for Pricing + Process and About)
  • Site Map Consulting