copywriting

WHAT to EXPECT

The Complete Copywriting Experience

one

IT STARTS with STRATEGY

A prerequisite to copywriting, our strategy sessions are designed to delve into the core of your business. Topics covered include your ideal client, market positioning, service offerings, your sales + onboarding process, competitors, potential shortfalls, and measurable indicators of success for your brand. The best news? We'll arrive at a complete understanding of your business through easy, organic conversation. We're deeply invested in our clients' success and place an incredibly high value on authentic connection. Because of this, we're often told that our strategy calls feel more like a therapy session—the kind that leaves you with a wind-in-your-sails, big-things-are-coming kind of feeling.

Two

WRITING and REFINEMENT

Novelists at heart, we’re captivated by a good story and compelled to share every detail of it.

By pairing careful listening with hyper-intentional wordsmithing, we'll spin our 2-hour strategy call into a full suite of website copy written in a distinctive voice that's undeniably you. While we are incredibly well-versed in conversion copy, we don’t subscribe to a singular copywriting structure, method, or formula. Every pagemap and inquiry path we create is completely custom—pieced together from the ground up based on your unique story and strategy. We obsessively cross-check work we’ve done for previous clients in similar categories of business to ensure that every word displayed on your website is right for your brand, rather than a paraphrase of someone else’s. In other words? No two sites we write are the same. (Not even close.) And after more than a decade of professional copywriting, we’ve never had a client express anything short of total satisfaction with their final draft. (Not a single one.)

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